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● LIVE Updated 1h ago · 16 sources tracked

Amazon Prime Day offers a glimpse into U.S. consumer as shoppers navigate with pinched wallets

U.S. online shoppers spent over $26.4 billion during Amazon's four-day Prime Day event from June 23 through June 26. Adobe Analytics reports a 9.3% year-over-year increase in spending. Experts attribute this growth to high inflation and the purchase of long-lasting discretionary goods.

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What changed

New data reveals total spending and year-over-year growth percentages for the Prime Day event.

Live updates

  1. Amazon Prime Day Spending Exceeds $26.4 Billion Amid Inflation

    U.S. online shoppers spent over $26.4 billion during Amazon's four-day Prime Day event from June 23 through June 26. Adobe Analytics reports a 9.3% year-over-year increase in spending. Experts attribute this growth to high inflation and the purchase of long-lasting discretionary goods.

    What's confirmed:

    • U.S. online shoppers spent more than $26.4 billion during Prime Day from June 23 through June 26.
    • The spending represents a 9.3% year-over-year increase.
    • Shoppers targeted deals on electronics, appliances, items for children, and everyday essentials.
    • Adobe Analytics provided the data on the multibillion-dollar spend.

    Still unconfirmed:

    • Retailers may need to continue deep discounts to move products during the holiday season.
    confidence 90%