And now another example of “Tell me you’re recruiting without telling me you are recruiting”
; with Alabama manager Nick Saban and quarterback Bryce Young.
Speaking at the Texas High School Coaches Association convention Tuesday, Saban raised a few eyebrows when asked about his name, image, and likeness laws. In his response, he revealed that Crimson Tide quarterback Bryce Young is doing pretty well for himself in this new era of college athletics.
“Our QB has already approached godless numbers and has not yet played,” said Saban, according to Chris Hummer of 247Sports. “When I told you what it is … it’s almost 7 digits.”
Not bad for someone who was promoting a touchdown as a freshman.
Dollar specifics have been hard to come by for the most part since the NIL laws are so new, but it wouldn’t be surprising if Young makes a six-figure profit even though he’s not yet starting a game in college. Young has already signed with CAA for marketing deals and has a deal with Cash App. Young also has a large following on social media: nearly 83,000 followers on Instagram despite only three posts.
His success as a rookie largely set the stage. Young was a coveted five-star recruit for the 2020 Tide class and the No. 1 in that group. Some even predicted it would win the first work on Mac Jones directed last year. However, Young is likely to start later this year and could quickly become the face of college football. William Hill Sportsbook offers him the third best Heisman preseason odds at +900.
Yes, being the quarterback in Alabama will almost always be a profitable business in the NIL era. Saban can use it to his advantage, just like any school in a state where NIL laws apply. It is also worth noting, however, that Young already had marketing value before entering campus.
Keep in mind that the NCAA’s prominent NIL waiver states that high school athletes can also participate in the same types of NIL opportunities without affecting their NCAA eligibility. For prospects like Young, market value doesn’t have to be the same as a college freshman. It wouldn’t be surprising if some blue chip recruits, or true newbies, made earlier in their careers than many established beginners in their careers.