Montgomery – Governor Kay Ivey announced today that Landing, a company that is building a nationwide network of fully furnished apartments available to members of its membership model, plans to move its headquarters from San Francisco to Birmingham, where it will create 816 new full-time jobs as it accelerates growth plans.
Landing’s move was made possible through a partnership with the State of Alabama, Jefferson County and the City of Birmingham. The employment boom will bring Landing Alabama’s total workforce to 900 and the company’s total employment to more than 1,000 nationwide over several years.
“Landing is a fast growing company with an innovative business model, and we are delighted to be establishing its headquarters in Alabama,” said Governor Ivey. “This is great news for Birmingham and for the state as a whole, as it shows we have the workforce and the capabilities that a cutting edge business needs to innovate.”
Today’s announcement comes after a pivotal year for Landing, which has seen an increase in demand for flexible housing that has fueled its rapid expansion across the country. Last year, the company saw 1.250% year-over-year growth and has grown from just nine cities at the start of 2020 to more than 80 today, with plans to be in more than 100 by the end of the year.
“As a native of Birmingham, moving our headquarters and expanding our team to Alabama was a natural transition,” said Bill Smith, Founder and CEO of Landing. “I am excited about the opportunity to continue to develop Landing and create new jobs and economic opportunities for my community. As we continue to grow across the country, we are committed to the vibrant cities in which we operate and will strive to have a positive impact on all disembarkation communities.
Smith previously launched Shipt, an app-based delivery service that has grown rapidly and was acquired by Target Corp. in 2017.
With its roots in Birmingham, Transfer Landing demonstrates the company’s commitment to Alabama – creating new economic and employment opportunities in the region. The economic impact of Landing’s growth is expected to be significant.
An analysis from the Alabama Department of Commerce estimates the financial benefits of the Landing Transportation and Expansion Project over 20 years:
- Total new salaries: $ 1.3 billion
- Total new state revenue: $ 112 million
- Return on government investment: 356%
“Bill Smith is a fantastic star in the innovation economy in Alabama with his background with Shipt, and Landing represents an interesting new chapter in an already phenomenal business career,” said Greg Canfield, Alabama Secretary of Commerce. . “The business is off to a good start and Birmingham will provide a solid platform for its growth plans while disrupting the real estate industry.”
Landing benefits from an apartment rental industry that has long been ripe for innovation – more flexibility, comfort and guaranteed quality. Landing gives tenants a more flexible living experience and gives its members the freedom to move around however they want without the hassle of strict leases, advance security deposits, utilities or moving furniture.
After an increase in remote working and a desire for a more flexible life over the past year, Smith has scaled the business to meet growing demand, increasing Landing’s available apartment network to 500 by early 2020. to over 10,000 today.
As part of the economic stimulus package to hire Landing to relocate its headquarters, the state of Alabama has committed funds through the Alabama Jobs Act and training services through AIDT, the leading development agency. of the state workforce, which provides assistance in recruitment, talent development, etc. On vocational training.
Pending approval from Birmingham City Council, the City of Birmingham has committed to funding through the Talent Investment Program (TIP), Talent Acceleration Program (TAP) and the Talent Enhancement (TOP) – programs to develop job skills, recruit talent, and attract talent to hard-to-recruit jobs. Jefferson County has committed funds related to the creation of new jobs, pending approval from the Jefferson County Commission.
Birmingham Mayor Randall L. Woodfin: “The arrival of relegation could not have come at a better time.” “As our city continues to recover from the COVID-19 pandemic, the new jobs and income it will provide to our community will strengthen our recovery efforts. Our fiscal stimulus, pending City Council approval, will help recruit and train our citizens for more than 800 new jobs, and the revenue generated by the project will fund schools and city infrastructure.
“In Jefferson County’s expanding tech ecosystem, we are delighted that Landing has chosen to relocate its headquarters to our area,” said Steve Ammons, Jefferson County Commissioner, chairman of the commission’s economic development committee. County. “This is just another example of how we can work together to achieve common goals and improve access to quality jobs with above average pay. We are thrilled to have Landing as a partner in the community and look forward to seeing their continued growth. “
Landing’s new headquarters will be located in Birmingham city center, in the John Hand Building. Those interested in joining the Landing team can visit: www.hellolanding.com/jobs.
“The move from Landing’s headquarters to Birmingham speaks volumes about the quality of talent and support services that exist in the region and our ability to continue to attract and grow technology companies in Alabama. This will undoubtedly be one of the biggest head office moves in Alabama, ”said Ron Kitchens, CEO of Birmingham Business Alliance. country this year, and we are very grateful to Bill Smith and the Landing management team for their faith and confidence in Birmingham. “