How Nonprofits Survived High Demand for Resources During the Pandemic

The Latin American Coalition has served the Latino community in Charlotte for 30 years. However, according to President José Hernández-Paris, the organization was not prepared for everything that the coronavirus pandemic brought.

The services offered by The Coalition have had a high demand. While the organization has been working to meet the needs of the community, it has had to deal with with the financial and operational challenges caused by the pandemic.

“We have just faced one of the most crucial crises as an organization in the last 30 years with a community that was the most vulnerable in the middle of a pandemic, ”Hernández-Paris explained.

Hernández-Paris says the Coalition created a customer service hotline for COVID-19-related services in March 2020. This meant that staff members had to take on new roles to meet the specific needs of the pandemic.

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