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The Morning After: Prices Rocket Up On Xboxes, MacBooks, iPads And More

Apple and Microsoft have increased prices for Macs, iPads, and Xbox consoles due to soaring memory chip costs. AI data centers are consuming a massive portion of the chip supply, putting pressure on electronics retailers. Lenovo claims these price increases will become a new norm.

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What changed

Apple and Microsoft implemented price hikes on hardware last week following a surge in AI-driven chip costs.

Live updates

  1. AI Boom Drives Memory Chip Crisis and Consumer Tech Price Hikes

    Apple and Microsoft have increased prices for Macs, iPads, and Xbox consoles due to soaring memory chip costs. AI data centers are consuming a massive portion of the chip supply, putting pressure on electronics retailers. Lenovo claims these price increases will become a new norm.

    What's confirmed:

    • Apple and Microsoft raised prices on Macs, iPads, and Xbox consoles.
    • AI data centers will consume 70% of all memory chips in 2026.
    • Price increases range up to $300 or 25% depending on the product.
    • Rising memory chip costs are putting pressure on smartphone and laptop retailers.

    Still unconfirmed:

    • Xbox Series X and Series S consoles now cost $100 less combined than a single Series X.
    • Laptop prices have passed the point of no return.
    confidence 90%