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Updated 19h ago
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SanDisk and Micron surge as Apple confirms memory price pass-through
Apple CEO Tim Cook stated that price increases for iPhones, Macs, and iPads are unavoidable due to unsustainable memory chip costs. This confirmation led to a surge in memory stocks, including SanDisk and Micron. The move follows a spike in NAND and DRAM demand driven by AI.
What changed
Apple officially confirmed that memory suppliers can pass through rising costs to consumers.
Live updates
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Apple Confirms Product Price Hikes Amid Memory Chip Shortage
confidence 95%Apple CEO Tim Cook stated that price increases for iPhones, Macs, and iPads are unavoidable due to unsustainable memory chip costs. This confirmation led to a surge in memory stocks, including SanDisk and Micron. The move follows a spike in NAND and DRAM demand driven by AI.
What's confirmed:
- Tim Cook described RAM expenses as "unsustainable" and price hikes as "unavoidable".
- Apple will raise prices on iPhone, Mac, and iPad devices.
- SanDisk and Micron stock prices rose following Apple's confirmation of memory price pass-through.
- SanDisk traded at $2,144.40, an intraday increase of 9.48%.
- Micron Technology traded at $1,111.91, an intraday increase of 6.59%.
- Memory contract prices increased over 100% during the first half of 2026.
Still unconfirmed:
- The iPhone 18 Pro could cost $1,299.
- The iPhone 18 Pro could start at $1,399 or more.
- SanDisk gained more than 4,400% in the past 52 weeks.
- Micron added roughly 810% over the past year.
- Western Digital stock rose 7% to roughly $764.