Old iPods Are Making A Comeback Thanks To Gen Z
Gen Z users are adopting old iPods to avoid digital distractions and embrace intentional technology. While Apple discontinued the product line in 2022, these devices remain popular through second-hand markets. This trend focuses on a preference for offline music over modern streaming services.
What changed
New data indicates a 25% increase in eBay searches for iPod Classic and Nano models.
Live updates
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Gen Z Drives Resurgence of Discontinued Apple iPods
confidence 90%Gen Z users are adopting old iPods to avoid digital distractions and embrace intentional technology. While Apple discontinued the product line in 2022, these devices remain popular through second-hand markets. This trend focuses on a preference for offline music over modern streaming services.
What's confirmed:
- Apple discontinued the iPod product line on May 10, 2022.
- The first iPod was released on November 10, 2001.
- Apple sold an estimated 450 million iPod products as of 2022.
Still unconfirmed:
- eBay searches for the iPod Nano and iPod Classic have risen by about 25%.
- A loophole makes everyday life more enjoyable for Gen Z users of old-school iPods.
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Gen Z Drives Resurgence of Vintage iPods
confidence 90%Younger users are increasingly adopting old iPods as an alternative to modern smartphones and streaming services. This shift is driven by a desire for intentional technology and a reduction in digital distractions. The trend is visible through high social media activity and a growing preference for offline music.
What's confirmed:
- Gen Z is bringing back old iPods as a way to reduce distractions and avoid the attention crisis created by smartphones.
- The trend involves a shift toward intentional technology, privacy, and control.
- Users are attracted to the lack of connectivity, headphone jacks, and the ability to listen to music offline.
- Apple has not released a new iPod product since 2019.
Still unconfirmed:
- The hashtag #iPod has been used in hundreds of thousands of TikTok posts.
- Gen Z is using iPods in places where iPhones and other connected devices are not permitted.
- Some Gen Z users are leaving Spotify to return to iPods.