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Meta’s New AI Smart Glasses Drop Ray-Ban Branding and Add Kylie Jenner

Meta has introduced its first self-branded AI smart glasses, removing the Ray-Ban name from the product line. The wearable collection features 26 styles and includes a collaboration with Kylie Jenner. The devices maintain a partnership with EssilorLuxottica.

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What changed

Meta transitioned from Ray-Ban branding to its own brand name for this new line of AI glasses.

Live updates

  1. Meta Launches Self-Branded AI Smart Glasses Starting at $299

    Meta has introduced its first self-branded AI smart glasses, removing the Ray-Ban name from the product line. The wearable collection features 26 styles and includes a collaboration with Kylie Jenner. The devices maintain a partnership with EssilorLuxottica.

    What's confirmed:

    • The new Meta Glasses start at $299.
    • Meta is partnering with EssilorLuxottica to launch these glasses.
    • The product line includes 26 styles across various colors, lenses, and frames.
    • Kylie Jenner designed and provided voice-overs for a version of the glasses.
    • The glasses feature the same microphones, camera, and chatbot as the Ray-Ban models.
    • The new glasses are $80 cheaper than the Ray-Ban Meta Gen 2 glasses.

    Still unconfirmed:

    • The glasses can see and translate 20 languages.
    • The hardware includes an option to take several photos and select the best one.
    • The glasses fix blinking photos.
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