Meta announces new smart glasses starting at $299, as Zuckerberg keeps pushing wearables
Meta has released a new line of AI-powered smart glasses developed with EssilorLuxottica. The devices feature a 12MP camera and 3K video. Three different styles are available for purchase.
What changed
New details emerged regarding the hardware specifications, specific style collaborations, and a monthly subscription fee.
Live updates
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Meta Launches New Branded AI Smart Glasses Starting at $299
confidence 95%Meta has released a new line of AI-powered smart glasses developed with EssilorLuxottica. The devices feature a 12MP camera and 3K video. Three different styles are available for purchase.
What's confirmed:
- The new Meta Glasses start at $299.
- The devices are developed in partnership with EssilorLuxottica.
- The glasses include a 12MP camera and 3K video.
- Meta AI is built into the glasses.
- The lineup consists of three styles.
- The hardware shares the same camera, microphones, and chatbot as the Ray-Ban versions.
Still unconfirmed:
- One of the glasses styles was codesigned with Kylie Jenner.
- Meta will charge $20 per month for a Meta One Premium subscription.
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Meta Launches Own-Brand AI Smart Glasses Starting at $299
confidence 100%Meta has introduced a new line of AI-powered smart glasses starting at $299. Developed in partnership with EssilorLuxottica, these devices are the first in the collaboration to be released without a third-party brand name like Ray-Ban. The lineup includes the Meta Adventurer and Meta Fury models.
What's confirmed:
- Meta announced a new range of AI smart glasses starting at $299 on Tuesday, June 23.
- The new glasses were created in partnership with EssilorLuxottica but are not associated with brands like Ray-Ban or Oakley.
- The product line includes the Meta Adventurer and Meta Fury models.
- Meta has launched a collaboration with Kylie Jenner for these glasses.
- The devices are available in several countries in various color and lens combinations.
- Meta executives view these lightweight glasses as a step toward devices featuring screens in the lenses.
- The new glasses are more affordable than the $800 Ray-Ban Display glasses released last year.
Still unconfirmed:
- Meta is developing an AI pendant as part of a wearable hardware push.
- A leaked internal memo suggests a 2026 roadmap including enterprise wearable subscriptions.