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Lululemon Apologizes After Great Wall Drum Sparks China Backlash

Lululemon Athletica issued a public apology after using a Japanese taiko drum during a promotional event at the Great Wall. Chinese social media users criticized the choice as insensitive to a symbol of national identity. The company has since deleted the related marketing content.

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What changed

The company has now removed the promotional materials associated with the event.

Live updates

  1. Lululemon Removes Promotional Materials After Great Wall Event Backlash

    Lululemon Athletica issued a public apology after using a Japanese taiko drum during a promotional event at the Great Wall. Chinese social media users criticized the choice as insensitive to a symbol of national identity. The company has since deleted the related marketing content.

    What's confirmed:

    • Lululemon Athletica held a promotional event at the Great Wall in China featuring a Japanese taiko drum.
    • The company issued a public apology following a backlash on Chinese social media.
    • Lululemon removed promotional materials related to the event after the online reaction.
    confidence 100%

  2. Lululemon Apologizes for Japanese Drum Use at Great Wall Event

    Lululemon issued a public apology following a yoga event at the Great Wall of China. The company faced a social media backlash over a performance featuring Japanese taiko drums.

    What's confirmed:

    • Lululemon issued a public apology after a yoga event at the Great Wall of China caused an online uproar.
    • The backlash centered on a performance featuring a Japanese taiko drum.
    confidence 100%

  3. Lululemon Apologizes for Using Japanese Drums at Great Wall Event

    Lululemon issued a public apology after a promotional yoga event on the Great Wall of China sparked a social media backlash. Critics objected to the use of Japanese taiko drums at the historic site. The company has since removed related promotional materials.

    What's confirmed:

    • Lululemon issued a public apology for using a Japanese drum during a promotional yoga event on the Great Wall of China.
    • The event took place on May 30.
    • The company removed promotional content following a social media firestorm.
    • The performance featured Japanese taiko drums.

    Still unconfirmed:

    • The event featured Zhu Yilong.
    • This is the label's second cultural stumble in weeks.
    confidence 95%