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● LIVE Updated 1d ago · 20 sources tracked

Kroger just made a major change to its rewards program

Kroger has overhauled its loyalty system to allow members to redeem points for more than just fuel. Customers can now apply points toward discounts on groceries both in-store and online. The company intends to simplify benefits while providing more redemption options.

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What changed

Loyalty points that were previously limited to fuel savings can now be used for grocery discounts.

Live updates

  1. Kroger Expands Rewards Program to Include Grocery Savings

    Kroger has overhauled its loyalty system to allow members to redeem points for more than just fuel. Customers can now apply points toward discounts on groceries both in-store and online. The company intends to simplify benefits while providing more redemption options.

    What's confirmed:

    • Kroger rewards members can redeem points for dollars off groceries in-store and online.
    • The updated program maintains savings at the pump in addition to the new grocery options.
    • Kroger is the largest grocery chain in the United States.
    • The parent company of Mariano's is Kroger.

    Still unconfirmed:

    • The revised program follows major Kroger store closures across the country and in the Chicago suburbs over the past several years.
    • More flexible loyalty benefits could strengthen customer retention and retail media appeal.
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