Apple's first Ultras are coming: 20 new products in 2026–2027 according to Bloomberg

Live updates

1. 1d ago

   Apple Plans Extensive Product Expansion Through 2027

   Apple intends to launch approximately 20 new products by the end of 2027. This rollout includes AI-enhanced wearables, foldable devices, and updated hardware. The company is adjusting its chip portfolio to accelerate local AI capabilities.

   What's confirmed:

   • Mark Gurman expects Apple to release approximately 20 new products across the remainder of 2026 and 2027.
   • The 2026-2027 roadmap includes foldable devices and AI-enhanced wearables.

   Still unconfirmed:

   • Apple may skip M6 Pro and Max chips to fast-track the M7 for local AI.
   • A MacBook Ultra with an OLED touchscreen may be released.
   • 2027 releases could include camera AirPods, a 20th anniversary iPhone, and a second-generation foldable iPhone.
   • Apple might launch six new iPhone models in 2027, including an iPhone 20 Pro.
   • More than 15 new products may launch this fall across the Mac, iPad, and iPhone lines.
   • Apple plans to upgrade future Mac and iPad Pro displays to BT.2020 OLED color standards.
   confidence 70%
2. 5d ago

   Apple Plans 20 New Products Through 2027

   Bloomberg's Mark Gurman expects Apple to release approximately 20 new products across the remainder of 2026 and 2027. This roadmap includes AI-enhanced wearables and foldable devices. The period is described as a potential record for product launches.

   What's confirmed:

   • Bloomberg's Mark Gurman listed around 20 products expected from Apple across the rest of 2026 and 2027.
   • The upcoming product lineup includes a foldable iPhone.
   • Apple plans to launch smart glasses.
   • The roadmap includes AI-enhanced AirPods.

   Still unconfirmed:

   • 20th anniversary iPhones will be released in two sizes.
   confidence 80%