British truck tire market: Expansion of Hankook market leadership via Laufenn

When the Commercial Vehicle Show opens its doors in Birmingham (Great Britain) from August 31 to September 2, Hankook will again be an exhibitor at the Commercial Vehicle Show in the National Exhibition Center (NEC) there. On the one hand, the South Korean tire manufacturer wants to show a cross-section of the product range of its main brand in the form of the “SmartWork” family with the steering, drive axle and trailer tires with the suffixes “AM11”, “DM11” and “TM11”, which are included in the commercial vehicle IAA 2018 had its world premiere. The Hankook all-season van tire “Vantra ST AS2”, which was presented the following year, will also be on display in Birmingham. In addition, the provider also wants to direct attention to its second brand Laufenn, of which commercial vehicle profiles have also been available in local regions since last year after the introduction of car tires of this name in the European market in autumn 2015. And the Koreans apparently have big plans with them – not only, but also on the island market. cm

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